Promotion Performance

Easily track the progress of your promotion using real-time analytics on the Promotions page in the Admin Platform. Impressions, clicks, and click-through rates give your staff actionable insights into campaigns that are active or completed.

To open the Promotions page, from the Admin Platform sidebar, select Promotions.

• Impressions – This refers to the number of times the promotion is displayed to a user on the web or mobile app. Each time the ad appears on a user's screen, it counts as an impression, even if they don't interact with it. Impressions are a metric commonly used to measure the visibility or awareness of a campaign, as they indicate how often the content is seen. An impression is defined by page load. We do not timestamp impressions, but you can view impressions and clicks by date in the details panel.

• Clicks – This refers to the Click-through Rate (CTR), which compares the number of clicks to the number of impressions. It’s calculated by dividing clicks by impressions and is expressed as a percentage. A high CTR suggests effective targeting and ad content.

  CTR = (Clicks / Impressions) ×100

  We measure the unique number of clicks per user per day. For example, if a user clicked on a promotion 5 times yesterday and 2 times today, the total click count for that user would be 2. To see the number of actual clicks, select a promotion row to open promotion details.

Promotion Details

Select an individual promotion row to open a side panel showing the following information. For more details on these fields, go to Create a New Promotion.

• Details – The promotion name, description (if applicable), and platform (web or mobile)

• Style and content – The promotion type (card, card-image, or banner-image), image URL, and link URL

• Target – The target core segment

• Scheduling – The start and end dates and times of the promotion

• Analytics – The impressions and clicks by date. “Clicks” in this section refers to the actual number of times users interact with the promotion by physically clicking/tapping it, which takes the user to your specified promotion URL. We measure the unique number of clicks per user per day. For example, if a user clicked on a promotion 5 times yesterday and 2 times today, the total click count for that user would be 2. Clicks are a critical measure for understanding how well your campaign is performing in terms of audience engagement.
  Hover over areas of the graph to view impressions and clicks by date. We do not timestamp impressions and clicks.
  Select Download file to download a *.CSV file of impressions and clicks by date.