Easily track the progress of your promotion using real-time analytics on the Promotions page in Narmi Command. Impressions, clicks, and click-through rates give your staff actionable insights into campaigns that are active or completed.
To access promotion analytics, from the Narmi Command sidebar, select Promotions. Select an individual promotion row to open a side panel showing details. Scroll down to the Analytics section.
Promotion Analytics
The Analytics section shows the impressions and clicks by date:
Impressions – The number of times the promotion is displayed to a user on the web or mobile app. Each time the ad appears on a user's screen, it counts as an impression, even if they don't interact with it. Impressions are a metric commonly used to measure the visibility or awareness of a campaign, as they indicate how often the content is seen. An impression is defined by page load. We do not timestamp impressions, but you can view impressions and clicks by date in the details panel.
Clicks – The actual number of times users interact with the promotion by physically clicking/tapping it, which takes the user to your specified promotion URL. We measure the unique number of clicks per user per day. For example, if a user clicked on a promotion 5 times yesterday and 2 times today, the total click count for that user would be 2. Clicks are a critical measure for understanding how well your campaign is performing in terms of audience engagement.
Hover over areas of the graph to view impressions and clicks by date. We do not timestamp impressions and clicks.
Select Download file to download a *.CSV file of impressions and clicks by date.
For details on the other fields in the side panel, go to Create a New Promotion.