Product-Specific Links and Category-Specific Links

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Enhance the user experience by leveraging product-specific and category-specific links. These custom account opening URLs direct applicants to pre-selected products (such as a specific savings account) or pre-selected product categories (such as CDs), streamlining their application process.

In this article:

Product-Specific Links

You can create a custom account opening URL that directs users to pre-selected products on the application's Choose your accounts page. This is done by adding product IDs to the end of your institution's Account Opening URL. The product IDs map to products on the core. 

Choose your accounts page with Your selection highlighted.

Find Your Product ID

To find your Product ID:

  1.  From the Narmi Command sidebar, select Account opening > Product list manager.

  2. On the page that appears, a list of your institution's current product offerings is displayed. Find the product you would like the ID for, select the three dots on the product card, and select Edit.Menu option showing the options to Edit, Deactivate, and Delete.

  3. Scroll to the Product ID field and make note of the ID number to create a custom URL in the next section.
    Product list manager form with the Product ID field highlighted.

Create a Product-Specific URL

To create a custom URL for a pre-selected product:

  1. Start with your institution's account opening URL, for example: https://fi_name-open.uat.narmitech.com/welcome.

  2. Add ?selected=[product IDs] to the end of the URL. You can add multiple product IDs separated by commas. For example, if you have two products with IDs 106 and 112, the URL would be:
    https://fi_name-open.uat.narmitech.com/welcome?selected=106,112

    If you are combining pre-selected products with URL parameters, you can use the ampersand & symbol. For example, this is a URL with the parameter ad_campaign=Fall2023 and the product-specific link selected=106,112:
    https://fi_name-open.uat.narmitech.com/welcome?ad_campaign=Fall2023&selected=106,112

When an applicant follows the link above, the products associated with IDs 106 and 112 will be automatically selected for the applicant and shown under Your selection at the bottom of the "Choose your accounts" page of their application. Even though the products are pre-selected, the applicant can change the accounts selected (unless the product is required by your institution—please contact support@narmi.com for information on required products.)

Choose your accounts page with Your selection highlighted.


Your institution can also specify whether you'd also like the selected products to appear in a Recommended tab on the "Choose your accounts" page. To do this, please contact support@narmi.com.

Choose your accounts page with Recommended tab selected.


Category-Specific Links

You can also create a custom account opening URL that directs users to a pre-selected product category on the application's Choose your accounts page. For example, you may want the URL to automatically direct users to the CDs category.

Choose your accounts page with the CDs tab selected.


To create a custom URL for a pre-selected product category:

  1. Start with your institution's account opening URL, for example: https://fi_name-open.uat.narmitech.com/welcome.

  2. Add ?selected_category=  followed by one of the following values:
    • checking
    • savings
    • hsa
    • certificate_of_deposit
    • money_market

For example, if you wanted the URL to pre-select the CDs category, the URL would be:
https://fi_name-open.uat.narmitech.com/welcome?selected_category=certificate_of_deposit.