Through our partnership with MyMove, your institution can connect with customers at one of life's most financially active moments: moving. MyMove leverages USPS change-of-address data to help community banks and credit unions reach movers with timely, personalized offers—driving account growth and long-term relationships within local communities.
The integration supports engagement across both digital and print channels, meeting movers wherever they are in their relocation journey.
What MyMove Offers
MyMove delivers digital and print engagement tools powered by verified USPS data, including:
USPS Distribution Sources – Maximize reach with proprietary print suites developed in partnership with USPS.
Digital Deals Delivery – Reach moving audiences with real-time digital offers and content.
Integrated Experiences – Embed your institution directly into the MyMove platform for high-intent transactions.
Bespoke Solutions – Custom product solutions tailored to your institution's specific needs and goals.
Use Cases
Industry data shows that customers are up to 5x more likely to switch financial institutions during major life events. MyMove helps put your institution front and center during that decision. Common use cases include:
New Resident Onboarding – Automatically reach individuals who have recently moved into your area with personalized offers to open checking or savings accounts at a local branch.
Mortgage and Home Equity Promotions – Target verified movers purchasing homes with timely offers for mortgages, refinancing, or home equity lines of credit.
Deposit Growth Campaigns – Connect with renters and new residents early in their relocation with incentives to set up direct deposit or transfer funds to a new account.
The mover user journey includes the following steps:
Digital Deals Delivery – MyMove reaches the mover audience with a targeted offer to join your financial institution.
Lead Capture – Individuals who select your offer within the MyMove experience are delivered to Narmi One and your CRM as qualified leads.
Lead Conversion – Narmi One converts those leads into new customers.
Implementing MyMove
We will work with your institution to ensure you're reaching movers in your market. At a high level, the onboarding process includes:
Strategy Alignment – We work with you to define targeting segments, run performance modeling, and analyze mover volume in your area.
Recommendations – We build and present tailored recommendations grounded in proven expertise and market insights, aligned with your institution's goals.
Launch – We deploy testing across MyMove channels to generate early results, improve efficiency, and capture actionable insights.
Please contact your Narmi Relationship Manager to get started with MyMove.